Mahindra felicitates Boxing Champion ‘MC Mary Kom’ with India’s No.1 SUV ‘Bolero’

Mahindra & Mahindra Ltd. (M&M), felicitated London 2012 Olympic Bronze medal winner, MC Mary Kom, with its best-selling Sports Utility Vehicle (SUV), the ‘Bolero’ on 4th October 2012.

The felicitation symbolizes the association of two strong entities both with the spirit of ‘Taking on Anything’ – ‘MC Mary Kom’ and ‘Mahindra Bolero’. Built to take on anything from bad roads to bad weather, the tough and rugged Bolero is a perfect match to Mary Kom’s ability to boldly take on competition in the boxing ring.

The ‘Mahindra Bolero’ is the ideal vehicle for India’s champion boxer, who, with her explosive performance at the recently concluded London 2012 Olympics, personified the Bolero attitude of ‘taking on any challenge’. In fact, Mary Kom is the epitome of Mahindra’s RISE philosophy by storming an otherwise male-dominated bastion by ‘Accepting No Limits’. She is also ‘Driving Positive Change’ – another element of Mahindra’s RISE ethos by altering society’s perception of what a courageous, confident and determined woman can achieve.

Despite being an Olympic medal winner and 5 time world boxing champion, the holder of 3 Asian titles and 11 national titles, an Arjuna Award winner, a Padma Shri Award winner, a Rajiv Gandhi Khel Ratna Awardee, Mary also fulfills her roles as a mother, wife and daughter, with complete élan.

The Bolero has been India’s No.1 SUV for the last 6 years, a vaolidation of the superior value proposition it offers along with it’s ability to traverse all kinds of terrain.

Mr. Vivek Nayer Chief Marketing Officer, M&M, presenting the keys of the
New Bolero, to World Boxing Champion MC Mary Kom