Mahindra is Ranked No. 1 in the J.D. Power Sales Satisfaction Index Study in a tie
The Sales Satisfaction Index (SSI) Study conducted by J. D. Power Asia Pacific provides a comprehensive analysis of the new-vehicle purchase experience from the customer perspective. The study measures the ability of dealerships to manage the sales process. The 2015 India Sales Satisfaction Index (SSI) Study is based on responses from more than 7,895 new-vehicle owners who purchased their vehicle between September 2014 and April 2015, and includes evaluations of more than 75 models within the mass market segment. The study was fielded from March to July 2015. The study examines seven factors that contribute to new-vehicle owners’ overall satisfaction with their sales experience (listed in order of importance): delivery process, delivery timing, salesperson, sales initiation, dealer facility, paperwork and deal. Satisfaction is calculated on a 1,000-point scale. Mahindra is ranked the highest in a tie in 2015 India Sales Satisfaction Index (SSI) Study with a score of 872 as compared to overall satisfaction in the mass market segment at 851.
J.D Power Asia Pacific
2015 India Sales Satisfaction Index (SSI) StudySM
Sales Satisfaction Index Ranking- Mass Market Brands
(Based on 1000-point scale)
Note: Included in the study but not ranked due to samll or insufficient sample size are Datsun, Fiat and Skoda.
About JD Power
J.D. Power and Associates is a global market research company founded by James David Power and is the trusted source for recognizing top performing brands & products. The firm conducts surveys of customer satisfaction, product quality, and buyer behaviour for industries ranging from cars to marketing and advertising firms. The firm is best known for its customer satisfaction research on new-car quality and long-term dependability. Its service offerings include industry-wide syndicated studies, proprietary research, consulting, training, and automotive forecasting. The company is a business unit of the Information and Media Group of McGraw Hill Financial and is headquartered in Westlake Village, California.